About Us
Indiya Routes & Flaavours is a dream, a vision, and a journey to showcase the culture, flavors, and unity in diversity of Bharat.
Each state holds immense richness in its traditions—reflected in its clothing, language, cuisine, holy shrines, and way of life. As we traverse this vast land, we embrace both its diversity and its deep-rooted connections.
Passionate about preserving India’s heritage, we curate a diverse range of products that celebrate its traditions while supporting local communities.
Join us in exploring the history, culture, and flavors of Bharat. Let us take you on an flavourful journey—one that will leave you craving more!
Our Identity
Our brand is deeply inspired by ‘The Tree of Life’ (Kalpa Vruksha)—one of the most revered symbols in Indian culture.
Mentioned in the Vedic scriptures, this sacred tree is believed to have emerged from the primal waters during Samudra Manthan, embodying the essence of abundance, strength, and coexistence. Like Bharat, this wish-granting tree stands strong, embracing diversity while fostering unity.
Rooted in tradition, our brand mirrors The Tree of Life, with deep foundations and far-reaching branches. These branches spread across the land, showcasing the richness and uniqueness of our heritage, while the trunk symbolizes resilience, vigor, and India’s profound standing in the world.
'To Enlighten, Inspire and Promote the immersive experience called Bharat across the Globe'
Who Are We?
This venture is the dream child of a passionate mother-daughter duo—one, a seasoned entrepreneur with over 25 years of experience, and the other, a corporate professional with dreams as vast as the sky.
Jeeja Shailesh, a journalist by profession, has successfully built multiple businesses. With over two decades of experience in counseling and pre-natal guidance, she has dedicated herself to coaching, healing, and social causes, making a meaningful impact on the community.
Shreyaa Shailesh, a Luxury Brand Manager, holds a postgraduate degree in Luxury Brand Management, Strategic Management, and Planning from a prestigious London university. With six years of experience working with top global luxury and fashion brands, she brings a fresh and innovative perspective to the venture.
We invite you to explore the traditions, history & cultural significance of our land; as we prepare to take you on a flavourfully exciting adventure that will leave you craving for more...
